Business English: Sales & Marketing

Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. 

Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

 Part 1

Unit 1 – Sales

Unit 2 – Marketing

Unit 3 – Types of Sales 1

Unit 4 – Types of Sales 2

Unit 5 – The Marketing Mix 1

Unit 6 – The Marketing Mix 2

Unit 7 – Product Descriptions

Unit 8 – Product Details 1

Unit 9 – Product Details 2

Unit 10 – Distribution and Pricing

Unit 11 – Payment Options

Unit 12 – Costs and Profit

Unit 13 – Describing Change

Unit 14 – Describing Benefits

Unit 15 – The Marketing and Sales Force

Part 2

Unit 1 – Sales Systems

Unit 2 – Opening

Unit 3 – Following Up

Unit 4 – Negotiating

Unit 5 – Closing

Unit 6 – Commissions

Unit 7 – Sales Presentations

Unit 8 – Consumer Problems

Unit 9 – Promotions and Sales

Unit 10 – Sales Forecasts

Unit 11 – Networking

Unit 12 – Motivation Techniques

Unit 13 – Sales Territories

Unit 14 – Sales Ethics

Unit 15 – Internet Sales

Part 3

Unit 1 – Branding

Unit 2 – Markets and Competition

Unit 3 – Customer Relations Management

Unit 4 – Consumer Behavior

Unit 5 – Marketing Research 1

Unit 6 – Marketing Research 2

Unit 7 – Marketing Strategies

Unit 8 – Campaign Assessment

Unit 9 – Endorsements and Sponsors

Unit 10 – Marketing Environments

Unit 11 – Market Segmentation

Unit 12 – Advertising

Unit 13 – Marketing Ethics

Unit 14 – Marketing and Technology

Unit 15 – International Marketing